AIIB Insurance Brokers

AIIB Director Releases New Book - Risk Your Business, Risk Your Life

News Release

1 December 2009

FOR IMMEDIATE RELEASE

NEW BOOK BY TONY BOURKE SHOWS

SMEs HOW TO PROTECT THEIR

BUSINESS, INCOME AND LIFESTYLE

New book reveals small to medium business owners who attempt to arrange insurance protection without assistance from a professional insurance advisor put their business, income and lifestyle at extreme risk.

AS AUSTRALIAN business owners and managers face substantial losses due to under insurance following the recent bushfires and floods, a new book written by Australian insurance broker Tony Bourke documents the many significant problems that small to medium businesses face arranging insurance protection on their own.

“The truth is that every business needs a qualified insurance advisor, preferably a broker, just as they need an accountant and a solicitor,” says Tony Bourke Director AIIB Insurance Brokers and author of Risk Your Business, Risk Your Life.

“With the knowledge provided in this book – the first of its kind for SMEs - businesses will be in a much better position to understand their insurance, and avoid making mistakes that can cost them their business,” he says.

The peer-reviewed book identifies the key areas where new and existing businesses often fail.

Risk Your Business, Risk Your Life has been written in an easy-to-read and easy-to-understand quick reference format that takes the mystery out of the complex area of insurance for business.

In one chapter, Bourke highlights the trap of under insuring one’s business assets.

He says that business owners need to arrange an Insurance Valuation from a qualified Valuer to assess all their business assets including buildings, contents, stock and income.

“This could save businesses many thousands of dollars,” he says.

Tony Bourke, who has more than 20 years experience in the insurance industry, says it is frustrating for him to see business owners and managers repeat the same mistakes.

He says people who read his book will learn how to better arrange their insurance so it protects their business, their income and their lifestyle. And in doing so, protect their life and the lives of those they love.

Risk Your Business, Risk Your Life releases December 2. A portion of the profits will raise funds for Alzheimer's Australia.

Mr Bourke has appeared on Sky Business Channel throughout Australia discussing insurance topics such as the Victorian “Black Saturday” Bushfires. For further information, interviews, review copies, and photos, please contact:

Meighan Gleeson
AIIB Insurance Brokers
Phone: 02 49698370
Email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Website: www.tonybourke.com.au

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Welcome to AIIB Insurance Brokers

There are times when the success of your business depends on you having a close relationship with your accountant and solicitor, but what about your insurance broker?

Every Australian Business Needs An Insurance Broker!

We at AIIB believe that developing and maintaining a close relationship with you is paramount to both your success and ours. Whether you are a two person home based business or a large corporate AIIB have the skills, knowledge and industry experience to help you with your insurance needs.

AIIB specialise in tailoring insurance solutions for you from a wide selection of reputable insurance providers. Be assured that all our advice and solutions are provided to you inline with the insurance industries code of practice. AIIB Financial Services Guide (FSG) .

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